EasyrouteHolidays.com Press Releases

Easyrouteholidays.com Breaks Broads Boating Technology Barriers

Easyrouteholidays.com has broken the technology barrier that has been holding back online bookings for broads holidays over the past 60 years.

Easyrouteholidays.com will play a key role in creating a more flexible boating market place, ensuring that the holidaymaker has more choice at the click of a mouse. This new marketing initiative is an important boost to the Broads boating industry which continues to decline. The Broads Authority has just announced that hire boat numbers have dropped by a further 10% and that next year 800 boats will be operating on the Broads, down from a peak of 4500 in 1968.

Developed by James Clabburn's Blofield based Norfolkbroads.com, and launched with its first partner GoboatingUK, Easyrouteholidays.com offers hire boat operators the opportunity to reach holidaymakers direct through advanced internet technology. Easyroute Holidays' central database communicates with hire boat operators websites, ensuring that booking are made and availability is updated in real time.

Easyrouteholidays.com's website enables all to see the current availability of a hire craft in real time. Therefore that hire craft can be promoted and sold by anybody in the world's market place.

Anthony Trafford of GoBoatingUK said: With the internet in 8/10 households, people are booking their holidays direct on line. To date, the Norfolk Broads boatyards have been excluded from this technology relying on the agencies to market and sell boating holidays exclusively on their behalf. With the decline in boat numbers on the Norfolk Broads, it is of utmost importance that boatyards are able to market and sell their own boats themselves and allow visitors to book on line. Easyrouteholidays.com has provided this facility with their new E commerce' website that will provide regular and new visitors alike to the Broads the choice and flexibility to book on line.