All we seem to hear currently is the the Pub trade is in free fall, local pubs are closing at an alarming rate. As a rural county the recession has hit hard at the rural pubs of Norfolk.  However there is a new recipe for success, take one super successful local chef add a business partner and a good idea and you get Avian Inns.

Daniel Smith is the Chef  his impressive CV includes working for the Roux Brothers and Galton Blackiston at Morston Hall. Where the Michelin Star was gained in Daniels time as head Chef.

Daniel is from Norfolk ” I’m a local person who lives just 15 miles down the road so I felt it was a good location. And it is tied to Woodforde’s Brewery, which is a local Norfolk brewery, so we will have five local real ales on tap. I like the aesthetic of the pub and the feel. It has been trading as a foody pub, although different food to the sort that I’ll be offering”

A converted two storey stable house has five en suite cottage style rooms for which to stay. The ground floor has one family and two double rooms; the first floor has one four poster double room and one twin room. Each room has internet access, TV, tea making facilities, hair-dryer and fully equipped en suite bathrooms.

Renowned local chef Daniel Smith is Chef Patron at The Ingham Swan. The Ingham Swan will be serving Modern British cuisine dedicated to seasonality. Daniel is keen to uphold his Norfolk roots, so using the finest produce from independent local suppliers where possible is the key to producing dishes such as Cromer Crab and Feta Salad with Avocado Puree, Crispy Crab Cake and Pink Grapefruit Salad or Dijon and East Anglian Lamb Rump with Fondant Potato, Braised Baby Leeks, Roast Celeriac, Basil Pan Jus.

The Ingham Swan is full of character and steep in history – it was built in the 14th Century and originally part of Ingham Priory until its’ destruction under Henry VIII in the 16th Century.  The Ingham Swan has been sympathetically refurbished to ensure the décor naturally compliments the heritage of the building, with a careful mix of contemporary touches bringing in a modern twist but blended with the rustic ambience of the original features.

Rooms range from £70 to £105 per night including breakfast

For room enquiries please call 01692 581099.

The Ingham Swan, Sea Palling Road, Ingham, NR12 9AB.